Learn Business Basics to
Start Your Do-Good Business 

10 week live Zoom course; limited to 20 people 

June 19- August 14, 2021  (Check below for time zones)


About This Course

Hummingbirds Tokyo is a global organization that helps you:

1) discover what matters most to you, and then

2) take action towards those causes

We believe starting a business is one way that you can create positive impact in the world.

Which is why, we're dedicated to helping entrepreneurs like you, along your journey.

This course teaches you the foundational principals of starting a business that helps others / the earth.

So that, you can play your part in creating a more positive world.

By the end of the course, you will walk away with a business model canvas, a pitch deck

as well as more clarity and confidence to start your business.

10 Week Class Schedule

Week 1


  • What this course is and is not 

  • The ripple effect

  • Introspection and mindfulness 

  • Sample pitch deck

  • Group intros

Week 3


  • Authenticity in business

  • What authenticity feels like 

  • Making wise business choices 

  • Communicating your needs

  • How to be with discomfort

Week 5


  • Connecting with audience 

  • Aligning your services

  • Knowing audience well

  • Your credibility

  • Audience engagement 

Week 7


  • What makes a good team?

  • How to build a team

  • Sharing responsibilities 

  • How to have a side business 

  • Business as community

Week 9


  • Why is persuasion important?

  • Who do you persuade?

  • How to pitch your business

  • Sales & marketing tips

  • Persuasion framework/ tools

Week 2


  • How to discover your WHY

  • Why your WHY is important

  • How to set goals

  • How to stick with your goals 

  • Long term planning

Week 4


  • What is mission / vision? 

  • Pain point and solution

  • Write your mission and vision  

  • Circle back to WHY/ audience

  • Pitch your mission and vision 

Week 6


  • What is social impact?

  • What problem are you solving?

  • Theory of change

  • Your impact metrics

  • Measuring your impact

Week 8


  • Digital marketing

  • Grassroots marketing 

  • Brand loyalty

  • Storytelling

  • Sales strategies

Week 10


  • Wrapping up the course

  • Pitch your deck to your cohort and facilitators

  • How you'll be supported moving forward

Course Experts

Learn from live conversations with social entrepreneurs and business experts who are successfully running their own business endeavors, and/or who know how to get you started.


Carlos Alvarenga, PhD

CEO, Thematiks +

Adjunct Business Professor, University of Maryland

Carlos A. Alvarenga is the Founder and CEO of Thematiks, a platform that connects world-class thought leaders with business professionals all over the world. Prior to that, he was Executive Director of World 50 Labs. Carlos also holds the position of Senior Research Fellow and Adjunct Professor in the Logistics, Business and Public Policy Department at the University of Maryland’s Robert E. Smith School of Business.


Logan Juliano, PhD

Lecturer, Writing Programs, University of California, Los Angeles

Dr. Logan Juliano teaches professional rhetoric and communications at the University of California, Los Angeles. They specialize in creating interactive modules that hone audience empathy, targeted address, and visual communication. They've spent over a decade serving as a consultant and researcher for non-profits, start-ups, and social enterprise organizations.


Eriko Suzuki

MIKO Cofounder + Managing Director of VC Fund

Eriko is Managing Director of Japan’s first ESG focused Venture Capital Fund. She has extensive investment experience in Holistic Health & Wellness, Workforce and Education Tech, and Sustainability and Environmental Tech. Eriko is also founder of an inclusive wellness and wellbeing community MIKO. She is mother of two, and author of a Future of Work book - “How we live, will be how we work” (Daiwashobo, 2018) .


Dr. Peg Capers, D.C.

Chiropractor, Facilitator and Wellness Educator

Dr. Peg Capers has been a practicing chiropractor using Network Spinal to facilitate thousands of people in developing a safe, transformative, and expansive relationship with their bodies and lives for over 15 years. She has also presented on a myriad of health topics highlighting the necessity of embodiment, wellness as social change, using your whole being in business, and much more. 


Ian Shimizu


Ian is an Environmental evangelist and consultant based in Tokyo. While at University, Ian assisted the founding of the Japanese branch of 350.org, a US-born global climate change nonprofit. Since leaving 350 in 2018, Ian has traveled across Japan educating the public and youth on sustainability and climate change. He founded weMORI in 2020, an app contributing to creating a regenerative world. 


Jackie Wright

Owner/Founder, Present: Adventure Gift Store  + Executive Assistant, Drift

Jackie studied Intercultural Communications at university. Early on, she was a novice travel agent for American Express Travel and Adventure Travel Guide. In 2020 she established Present: Adventure Gift Store in Boulder Creek, CA, with a mission to spread earth love and inspire the goal of saving 30% of our earth's lands and oceans by 2030. At Drift, she supports the Chief Revenue Officer and Global Field Ops team. 

Course Structure 


Live Zoom Classes

Weekly 2-hour live Zoom calls on curated topics to guide you to create your pitch deck


Personal Coaching

Two half hour one-on-one coaching sessions with course facilitators



Weekly readings and homework assignments that contribute to your pitch deck


Peer to Peer

A peer accountability partner to help you stay on track and to provide feedback



Curated Slack channel to communicate with instructors and other participants



A community of change-makers that allows for accountability, motivation and networking 

Who Will Benefit from this Course?

Those looking to...


Start community

You want to bring people together in your community/ start an online community by sharing your unique gifts and services.


You don’t want to spend a lot of money on a business degree, but want to know the basics of how to create a business.


You want to change careers, or to have a more purposeful life, and want to test the waters to see if creating your own business fits. 


You're interested in  sustainability, mindfulness, social justice, helping others, and  want to create a business that has impact.

A Hummingbird Course Offers:

Journey Group Zoom Pic.jpeg
  • Global community

  • Accountability

  • Motivation 

  • Weekly live classes 

  • Networking opportunities

  • One-on-one coaching 

  • A framework to help you authentically navigate challenges 

  • Build a custom pitch deck 

  • Mindfulness tools 

Meet Your Facilitators

Momoko Ogihara 

Momoko is the co-founder and CEO of Hummingbird, an organization making the world more harmonious by empowering individuals to “act on what they love,” by making authentic choices that are aligned to the causes they care most about. Through her experience in working for nonprofit organizations and small organic farms, Momo believes that when you do good for the world through business, there are always creative ways to financially sustain your endeavor. Momo is a philanthropist and impact investor, as well as a social entrepreneur and business coach. She truly believes that everyone has their answers within, and loves to help entrepreneurs discover these answers as a course facilitator and coach.


Mara Waldhorn

Mara Waldhorn is the Chief Operating Officer of Hummingbird. She has a dynamic skill set with Masters degrees in Social Documentary and Teaching, as well as over a decade of experience in content creation, operations, coaching, project management, and marketing. Mara is a social entrepreneur who believes in developing integrity-driven and consumer-based products that inspire people to step into their authenticity and power. Through the company she founded, Pitchin’You, Mara also helps small business owners create authentic brands that have social impact, while finding financial sustainability. Through  mindfulness and meditation, she also focuses on how to be profitable in business while working from the heart.


What do I Walk Away With?

In our 10 week live online course, you'll: 

  • Identify your why and a cause-driven vision

  • Learn tools to help you create and stick with your goals 

  • Identify how to make authentic decisions in business 

  • Clearly identify your audience 

  • Discover ways to engage your audience 

  • Write your mission and vision statements  

  • Understand how to measure impact for your business

  • Explore how to start a side business vs full time

  • Ideas on how to maintain a healthy work-life balance

  • Learn a persuasion technique to make your pitch

  • Create a Business Model Canvas 

  • Create a deck to pitch to collaborators

You'll also... 

  • Receive one-to-one business coaching 

  • Learn from experts and successful entrepreneurs 

  • Network with other like-minded people like you 

  • Better understand whether this is the direction for you 

This course may NOT be for you if you're... 

The Wall of Ideas
  • Looking to launch a startup ASAP

  • Looking for a business accelerator program 

  • Already well established in business

  • Looking for answers to be handed to you instead of entering a creative and exploratory environment

Course Dates and Times

The course will meet on the following days and times, depending on your time zone.

Saturday June 19/ Sunday June 20

Saturday June 26 / Sunday June 27

Saturday July 3 / Sunday July 4

Saturday July 10 / Sunday July 11

Saturday July 17 / Sunday July 18

Saturday July 24 / Sunday July 25

Saturday July 31 / Sunday August 1

Saturday August 7 / Sunday August 8

Saturday August 14 / Sunday August 15

Saturday August 21 / Sunday August 22

USA PST 6:00-8:00 PM (Saturdays)

USA EST 9:00-11:00 PM (Saturdays)

USA MST 7:00-9:00 PM (Saturdays)

INDONESIA 8:00-10:00AM (Sundays)

SINGAPORE 10:00 AM -Noon (Sundays)

JAPAN 11:00 AM-1:00 PM (Sundays)

AUSTRALIA 1:00 -3:00 PM (Sundays)

Course Testimonials

“My business is called Little Owls Art Atrium and its goal is to inspire children to have an environmental consciousness through art activities using reusable materials to create a unique piece of art. A few ways the Hummingbird course I took helped jumpstart my business journey is that it provided a verbal planning platform in which my ideas were expressed... There was also an evolution to the passion and desire I had. The course made it into a viable business idea, and in the planning stages it had a moving forward feeling, and there were steps to take to achieve some of the goals that I had set."

~ Brandi, USA

Payment Options


Not quite ready to commit?

Sign up for a free coaching Zoom session with our facilitators

to see if this course is a good fit. 

Are ready to commit? Cool!

Select from a payment option below.

Heading 4


Full Amount

Click below to pay in full, or use the discount code you've been provided at checkout.


Because this is a small, intimate group, we'd like to ensure full participation.

Email mara.waldhorn@hummingbirds.tokyo for a full refund one month prior to the beginning to the course, and a partial refund (half back) if you cancel two weeks or sooner before the course begins.

Privacy Policy

The personal information you provide will be used only for the following purposes. 

・ Contact and support from the Hummingbird management team


Personal information will not be disclosed to third parties except if requested by law.


Feel free to reach out with any questions about the course to our participant facilitator Jun at jun.jokawa@hummingbirds.tokyo.