Learn Business Basics to
Start Your Do-Good Business
10 week live Zoom course; limited to 20 people
June 19- August 14, 2021 (Check below for time zones)
About This Course
Hummingbirds Tokyo is a global organization that helps you:
1) discover what matters most to you, and then
2) take action towards those causes
We believe starting a business is one way that you can create positive impact in the world.
Which is why, we're dedicated to helping entrepreneurs like you, along your journey.
This course teaches you the foundational principals of starting a business that helps others / the earth.
So that, you can play your part in creating a more positive world.
By the end of the course, you will walk away with a business model canvas, a pitch deck
as well as more clarity and confidence to start your business.
10 Week Class Schedule
WELCOME AND INTROS
What this course is and is not
The ripple effect
Introspection and mindfulness
Sample pitch deck
Authenticity in business
What authenticity feels like
Making wise business choices
Communicating your needs
How to be with discomfort
Connecting with audience
Aligning your services
Knowing audience well
YOUR SUPPORT TEAM
What makes a good team?
How to build a team
How to have a side business
Business as community
Why is persuasion important?
Who do you persuade?
How to pitch your business
Sales & marketing tips
Persuasion framework/ tools
DISCOVERING YOUR "WHY"
How to discover your WHY
Why your WHY is important
How to set goals
How to stick with your goals
Long term planning
What is mission / vision?
Pain point and solution
Write your mission and vision
Circle back to WHY/ audience
Pitch your mission and vision
BUSINESS MODELS/ IMPACT
What is social impact?
What problem are you solving?
Theory of change
Your impact metrics
Measuring your impact
Wrapping up the course
Pitch your deck to your cohort and facilitators
How you'll be supported moving forward
Learn from live conversations with social entrepreneurs and business experts who are successfully running their own business endeavors, and/or who know how to get you started.
Carlos Alvarenga, PhD
CEO, Thematiks +
Adjunct Business Professor, University of Maryland
Carlos A. Alvarenga is the Founder and CEO of Thematiks, a platform that connects world-class thought leaders with business professionals all over the world. Prior to that, he was Executive Director of World 50 Labs. Carlos also holds the position of Senior Research Fellow and Adjunct Professor in the Logistics, Business and Public Policy Department at the University of Maryland’s Robert E. Smith School of Business.
Logan Juliano, PhD
Lecturer, Writing Programs, University of California, Los Angeles
Dr. Logan Juliano teaches professional rhetoric and communications at the University of California, Los Angeles. They specialize in creating interactive modules that hone audience empathy, targeted address, and visual communication. They've spent over a decade serving as a consultant and researcher for non-profits, start-ups, and social enterprise organizations.
MIKO Cofounder + Managing Director of VC Fund
Eriko is Managing Director of Japan’s first ESG focused Venture Capital Fund. She has extensive investment experience in Holistic Health & Wellness, Workforce and Education Tech, and Sustainability and Environmental Tech. Eriko is also founder of an inclusive wellness and wellbeing community MIKO. She is mother of two, and author of a Future of Work book - “How we live, will be how we work” (Daiwashobo, 2018) .
Dr. Peg Capers, D.C.
Chiropractor, Facilitator and Wellness Educator
Dr. Peg Capers has been a practicing chiropractor using Network Spinal to facilitate thousands of people in developing a safe, transformative, and expansive relationship with their bodies and lives for over 15 years. She has also presented on a myriad of health topics highlighting the necessity of embodiment, wellness as social change, using your whole being in business, and much more.
Ian is an Environmental evangelist and consultant based in Tokyo. While at University, Ian assisted the founding of the Japanese branch of 350.org, a US-born global climate change nonprofit. Since leaving 350 in 2018, Ian has traveled across Japan educating the public and youth on sustainability and climate change. He founded weMORI in 2020, an app contributing to creating a regenerative world.
Owner/Founder, Present: Adventure Gift Store + Executive Assistant, Drift
Jackie studied Intercultural Communications at university. Early on, she was a novice travel agent for American Express Travel and Adventure Travel Guide. In 2020 she established Present: Adventure Gift Store in Boulder Creek, CA, with a mission to spread earth love and inspire the goal of saving 30% of our earth's lands and oceans by 2030. At Drift, she supports the Chief Revenue Officer and Global Field Ops team.
Live Zoom Classes
Weekly 2-hour live Zoom calls on curated topics to guide you to create your pitch deck
Two half hour one-on-one coaching sessions with course facilitators
Weekly readings and homework assignments that contribute to your pitch deck
Peer to Peer
A peer accountability partner to help you stay on track and to provide feedback
Curated Slack channel to communicate with instructors and other participants
A community of change-makers that allows for accountability, motivation and networking
Who Will Benefit from this Course?
Those looking to...
You want to bring people together in your community/ start an online community by sharing your unique gifts and services.
You don’t want to spend a lot of money on a business degree, but want to know the basics of how to create a business.
You want to change careers, or to have a more purposeful life, and want to test the waters to see if creating your own business fits.
You're interested in sustainability, mindfulness, social justice, helping others, and want to create a business that has impact.
A Hummingbird Course Offers:
Weekly live classes
A framework to help you authentically navigate challenges
Build a custom pitch deck
Meet Your Facilitators
Momoko is the co-founder and CEO of Hummingbird, an organization making the world more harmonious by empowering individuals to “act on what they love,” by making authentic choices that are aligned to the causes they care most about. Through her experience in working for nonprofit organizations and small organic farms, Momo believes that when you do good for the world through business, there are always creative ways to financially sustain your endeavor. Momo is a philanthropist and impact investor, as well as a social entrepreneur and business coach. She truly believes that everyone has their answers within, and loves to help entrepreneurs discover these answers as a course facilitator and coach.
Mara Waldhorn is the Chief Operating Officer of Hummingbird. She has a dynamic skill set with Masters degrees in Social Documentary and Teaching, as well as over a decade of experience in content creation, operations, coaching, project management, and marketing. Mara is a social entrepreneur who believes in developing integrity-driven and consumer-based products that inspire people to step into their authenticity and power. Through the company she founded, Pitchin’You, Mara also helps small business owners create authentic brands that have social impact, while finding financial sustainability. Through mindfulness and meditation, she also focuses on how to be profitable in business while working from the heart.
What do I Walk Away With?
In our 10 week live online course, you'll:
Identify your why and a cause-driven vision
Learn tools to help you create and stick with your goals
Identify how to make authentic decisions in business
Clearly identify your audience
Discover ways to engage your audience
Write your mission and vision statements
Understand how to measure impact for your business
Explore how to start a side business vs full time
Ideas on how to maintain a healthy work-life balance
Learn a persuasion technique to make your pitch
Create a Business Model Canvas
Create a deck to pitch to collaborators
Receive one-to-one business coaching
Learn from experts and successful entrepreneurs
Network with other like-minded people like you
Better understand whether this is the direction for you
This course may NOT be for you if you're...
Looking to launch a startup ASAP
Looking for a business accelerator program
Already well established in business
Looking for answers to be handed to you instead of entering a creative and exploratory environment
Course Dates and Times
The course will meet on the following days and times, depending on your time zone.
Saturday June 19/ Sunday June 20
Saturday June 26 / Sunday June 27
Saturday July 3 / Sunday July 4
Saturday July 10 / Sunday July 11
Saturday July 17 / Sunday July 18
Saturday July 24 / Sunday July 25
Saturday July 31 / Sunday August 1
Saturday August 7 / Sunday August 8
Saturday August 14 / Sunday August 15
Saturday August 21 / Sunday August 22
USA PST 6:00-8:00 PM (Saturdays)
USA EST 9:00-11:00 PM (Saturdays)
USA MST 7:00-9:00 PM (Saturdays)
INDONESIA 8:00-10:00AM (Sundays)
SINGAPORE 10:00 AM -Noon (Sundays)
JAPAN 11:00 AM-1:00 PM (Sundays)
AUSTRALIA 1:00 -3:00 PM (Sundays)
“My business is called Little Owls Art Atrium and its goal is to inspire children to have an environmental consciousness through art activities using reusable materials to create a unique piece of art. A few ways the Hummingbird course I took helped jumpstart my business journey is that it provided a verbal planning platform in which my ideas were expressed... There was also an evolution to the passion and desire I had. The course made it into a viable business idea, and in the planning stages it had a moving forward feeling, and there were steps to take to achieve some of the goals that I had set."
~ Brandi, USA
Not quite ready to commit?
Sign up for a free coaching Zoom session with our facilitators
to see if this course is a good fit.
Are ready to commit? Cool!
Select from a payment option below.
Because this is a small, intimate group, we'd like to ensure full participation.
Email for a full refund one month prior to the beginning to the course, and a partial refund (half back) if you cancel two weeks or sooner before the course begins.
The personal information you provide will be used only for the following purposes.
・ Contact and support from the Hummingbird management team
Personal information will not be disclosed to third parties except if requested by law.
Feel free to reach out with any questions about the course to our participant facilitator Jun at .